Wednesday, March 7, 2012


 I am currently training for my first Triathlon. Do not know if I will make it but the journey is certainly worthwhile. I came across this article and along with chats with my trainer was surprised at how alcohol affects your body while training. I have modified my intake and it has impacted my muscle mass, for me it's great LOL. While I am not planning to quit drinking, I am watching what I drink and when I drink.   I thought I would share this with you. What do you think?

Published 3 weeks ago

Susan Rinkunas for Women's Health
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Alcohol in your system is detrimental to any kind of fitness activity (except maybe on the dance floor). Here's how booze wreaks havoc on your regimen.

1. Slower Recovery
Hard workouts drain the glycogen stores (carbs stored in the liver and muscles) and leave your muscle tissue in need of repair. "Pouring alcohol into your system as soon as you finish stalls the recovery process," says Tavis Piattoly, R.D. High levels of alcohol displace the carbs, leaving your stores still 50 percent lower than normal even eight hours later, according to one study. Sip or snack on a combo of muscle-repairing protein and carbs (think low-fat chocolate milk or peanut butter on whole-wheat crackers) before tipping back.

2. Packed-On Fat
When booze is on board, your body, besides having to deal with the surplus of calories, prioritizes metabolizing the alcohol over burning fat and carbs. Alcohol also breaks down amino acids and stores them as fat. "For some reason this process is most pronounced in the thighs and glutes," says Piattoly. "Excessive alcohol consumption really chews up muscle in those areas." It also increases levels of cortisol (a stress hormone), which further encourages fat storage, particularly in your midsection.

3. Disrupted Sleep
Boozing also blows your muscle recovery and performance by sapping your sleep. In a study of 93 men and women, researchers found that alcohol decreased sleep duration and increased wakefulness (particularly in the second half of the night), especially in women, whose sleep time was decreased by more than 30 minutes over the night. "Disrupting the sleep cycle can reduce your human growth hormone output—which builds muscle—by as much as 70 percent," says Piattoly.

4. Depleted Water and Nutrients
Alcohol irritates the stomach lining, which can reduce your capacity to absorb nutrients (the reason you have an upset stomach after a few too many), says Brian R. Christie, Ph.D.—not to mention that alcohol makes you pee. For every gram of ethanol you suck down, you pump out 10 milliliters of urine (that's about 9.5 ounces for two beers). As little as 2 percent dehydration hurts endurance performance. And by the way, you can't rehydrate with a dehydrating drink (e.g., beer).

Friday, February 24, 2012

Multicultural Marketing and the Super Bowl 2012

Monday, February 6, 2012

Marketers seem to be missing the ball. Madison Avenue and its chronic lack of cultural awareness and representation are evident in the 2012 Super Bowl ads. Blacks and Hispanics can only be seen in the background and as factory or service workers of some type. An online car seller shows a Black buyer a a main character, and a car ad shows a couple of Inuits as main characters, other than that it looks like non-Hispanic Whites own the show along with multiple dogs and polar bears.

Listen, I love non-Hispanic Whites, dogs, polar bears, and most other interesting and cute characters.  That is not the issue.  The issue is that minorities are about 40% of the total population in the US and they are almost invisible and stereotyped in the most prominent ad event in the United States. And I am not asking for fair representation. That is not the issue either.  I am advocating for business sense. How can emerging minorities identify with brands if they are not seen associated with them? And, how can they be compelled if the cultural values of these minorities are not represented?

As I was enjoying the Super Bowl ads it came to mind how our industry is still incredibly naive about what is driving the economy and innovation in this great Country. Emerging minorities are driving technology adoption and have larger families. I am mystified as to how can advertising firms miss the changing cultural environment of the US.  I thought I would share my surprise.


Friday, January 13, 2012

Happy New Year!!

To Our Friends,

We would like to take this opportunity to wish all of you a Happy and Healthy New Year. One of the greatest things that happened in 2011 was the return of most of our boys and girls back home from the war. We wish them the best of luck. The same to those that are staying behind protecting our freedoms, God bless.

2012 promises to be a great year. One filled with opportunity and change. Let's promise to be kind to one another and help those in need. To our youth stay in school and get as much education or technical training that you can.

God Bless America