As the year is coming to a close I have been thinking about our community and the accomplishments that we have to date:
AS A POPULATION
As a population the US Hispanic population is the second largest Hispanic population in the world. It ranks second to Mexico. In addition our median age is 27 compared to 37 for the balance of the US population.
HISPANIC TREND AT GROCERY
· Hispanics make up the second largest consumer group behind non-Hispanic whites. (Last 10 years up 42% vs. 5% for balance).
· $5.9 Billion of new value was created by Hispanics in grocery categories >>>>> frozen was high among these. The reason: busy Hispanic Professionals are turning to frozen foods as they have less home time.
· Hispanics resemble the “Nuclear Family” of the 1950’s:
o Similar median age
o Inclined to live in large, traditional families with lots of participation from grandparents in decisions
· Hispanics will account for an additional boost in consumer spending as baby boomers go into retirement and they enter the consumer market in mass.
Hispanics are driving college enrollment. Hispanics see education as their ticket to success.
Hispanics have greatly influenced the election of presidents in the last two elections.
When you look at these numbers, which represent our community and the economic impact we have and could have, why is it that US companies do not do more to court us?
What do you think? I would be interested to know.