As the year is coming to a close I have been thinking
about our community and the accomplishments that we have to date:
AS A POPULATION
As a population the US Hispanic
population is the second largest Hispanic population in the world. It ranks
second to Mexico. In addition our median age is 27 compared to 37 for the
balance of the US population.
HISPANIC TREND AT GROCERY
·
Hispanics make
up the second largest consumer group behind non-Hispanic whites. (Last 10 years
up 42% vs. 5% for balance).
·
$5.9 Billion of
new value was created by Hispanics in grocery categories >>>>>
frozen was high among these. The reason: busy Hispanic Professionals are
turning to frozen foods as they have less home time.
·
Hispanics resemble the “Nuclear Family”
of the 1950’s:
o
Young
o
Similar median
age
o
Inclined to live
in large, traditional families with lots of participation from grandparents in
decisions
·
Hispanics will account
for an additional boost in consumer spending as baby boomers go into retirement
and they enter the consumer market in mass.
EDUCATION
COLLEGE
ENROLLMENT
Hispanics
are driving college enrollment. Hispanics see education as their ticket to success.
Poitics
Hispanics
have greatly influenced the election of presidents in the last two elections.
When
you look at these numbers, which represent our community and the economic
impact we have and could have, why is it that US companies do not do more to
court us?
What
do you think? I would be interested to know.
