Wednesday, January 16, 2013



 Here is an article I read that resonates with us. Let us know how you feel and share experiences that you have had that may help us all.



Glenn Llopis Contributor
Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013

U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media. In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine.

To see an example of the economic impact Latinos can have, one need look no further than their local grocery store aisle, where tortillas, taco kits and salsa outperform hamburgers, hot dog buns and ketchup sales, according to Reportlinker.com’s new market research report, Hispanic Foods and Beverages in the U.S.

But this is just the tip of the iceberg. According to a recent blog in AdAge by Tony D’Andrea: “In the wake of Barack Obama‘s re-election by a wide multicultural coalition, evidence is growing that Latino influence on mainstream society is growing far beyond the consumption of tacos and salsa music. This has important consequences for marketing by multicultural and general-market professionals alike.”

Unfortunately, many of America’s corporations cling to preconceived stereotypes instead of becoming informed about Hispanic culture and how it shapes the identity of Hispanic consumers and their community at-large. This disconnection with U.S. Hispanics makes it difficult for companies to authentically engage with, build trust, and begin to value Hispanics in America as a viable, business model worthy consumer – one that currently represents 16.7% of the United States population with a purchasing power estimated to reach $1.5 trillion by 2015. Furthermore, with a median age of 28 years old, the Latino consumer is nearly 10 years younger than the total market age of 37 years, according to Nielsen. Most importantly, according to the 2010 U.S. Census, by 2015, 1 in 3 newborns will be Latino. Just think of the purchasing power Hispanics will have by 2050, when their percentage of the U.S. population will have nearly doubled to 30%!
Though these numbers speak for themselves, corporations and advertisers have been slow to make the proper investments in a consumer group whose loyalty takes time to earn.  To do so, a brand’s approach to Hispanic marketing must be culturally relevant and empower the voices of Hispanic consumers at all times.

Wednesday, March 7, 2012


 I am currently training for my first Triathlon. Do not know if I will make it but the journey is certainly worthwhile. I came across this article and along with chats with my trainer was surprised at how alcohol affects your body while training. I have modified my intake and it has impacted my muscle mass, for me it's great LOL. While I am not planning to quit drinking, I am watching what I drink and when I drink.   I thought I would share this with you. What do you think?

Published 3 weeks ago

Susan Rinkunas for Women's Health
Like this source

Alcohol in your system is detrimental to any kind of fitness activity (except maybe on the dance floor). Here's how booze wreaks havoc on your regimen.

1. Slower Recovery
Hard workouts drain the glycogen stores (carbs stored in the liver and muscles) and leave your muscle tissue in need of repair. "Pouring alcohol into your system as soon as you finish stalls the recovery process," says Tavis Piattoly, R.D. High levels of alcohol displace the carbs, leaving your stores still 50 percent lower than normal even eight hours later, according to one study. Sip or snack on a combo of muscle-repairing protein and carbs (think low-fat chocolate milk or peanut butter on whole-wheat crackers) before tipping back.

2. Packed-On Fat
When booze is on board, your body, besides having to deal with the surplus of calories, prioritizes metabolizing the alcohol over burning fat and carbs. Alcohol also breaks down amino acids and stores them as fat. "For some reason this process is most pronounced in the thighs and glutes," says Piattoly. "Excessive alcohol consumption really chews up muscle in those areas." It also increases levels of cortisol (a stress hormone), which further encourages fat storage, particularly in your midsection.

3. Disrupted Sleep
Boozing also blows your muscle recovery and performance by sapping your sleep. In a study of 93 men and women, researchers found that alcohol decreased sleep duration and increased wakefulness (particularly in the second half of the night), especially in women, whose sleep time was decreased by more than 30 minutes over the night. "Disrupting the sleep cycle can reduce your human growth hormone output—which builds muscle—by as much as 70 percent," says Piattoly.

4. Depleted Water and Nutrients
Alcohol irritates the stomach lining, which can reduce your capacity to absorb nutrients (the reason you have an upset stomach after a few too many), says Brian R. Christie, Ph.D.—not to mention that alcohol makes you pee. For every gram of ethanol you suck down, you pump out 10 milliliters of urine (that's about 9.5 ounces for two beers). As little as 2 percent dehydration hurts endurance performance. And by the way, you can't rehydrate with a dehydrating drink (e.g., beer).

Friday, February 24, 2012

Multicultural Marketing and the Super Bowl 2012

Monday, February 6, 2012

Marketers seem to be missing the ball. Madison Avenue and its chronic lack of cultural awareness and representation are evident in the 2012 Super Bowl ads. Blacks and Hispanics can only be seen in the background and as factory or service workers of some type. An online car seller shows a Black buyer a a main character, and a car ad shows a couple of Inuits as main characters, other than that it looks like non-Hispanic Whites own the show along with multiple dogs and polar bears.

Listen, I love non-Hispanic Whites, dogs, polar bears, and most other interesting and cute characters.  That is not the issue.  The issue is that minorities are about 40% of the total population in the US and they are almost invisible and stereotyped in the most prominent ad event in the United States. And I am not asking for fair representation. That is not the issue either.  I am advocating for business sense. How can emerging minorities identify with brands if they are not seen associated with them? And, how can they be compelled if the cultural values of these minorities are not represented?

As I was enjoying the Super Bowl ads it came to mind how our industry is still incredibly naive about what is driving the economy and innovation in this great Country. Emerging minorities are driving technology adoption and have larger families. I am mystified as to how can advertising firms miss the changing cultural environment of the US.  I thought I would share my surprise.


Friday, January 13, 2012

Happy New Year!!

To Our Friends,

We would like to take this opportunity to wish all of you a Happy and Healthy New Year. One of the greatest things that happened in 2011 was the return of most of our boys and girls back home from the war. We wish them the best of luck. The same to those that are staying behind protecting our freedoms, God bless.

2012 promises to be a great year. One filled with opportunity and change. Let's promise to be kind to one another and help those in need. To our youth stay in school and get as much education or technical training that you can.

God Bless America




Tuesday, December 13, 2011

THE TRUTH ABOUT DIETING

 

With the Holiday season already here I found this blog, it should help. Very informative. Good luck to all of us!!!! HAPPY HOLIDAYS!!!!

 

The Truth About Dieting


avatar
Posted by abornstein | December 13, 2011 
If I was smarter when I was young health journalist, I probably would have eaten more cake. It’s tasty, I like it, and the infrequent indulgence could have served as the personal experiment I needed to better understand what it takes to be healthy. 

When I first started in this industry, I spent more than 10 years educating myself with an overly complicated view of what it takes to be healthy. The desire to take care of my body and be able to help others take care of theirs led me to some extreme measures that weren’t necessary. But in the past five years, I’ve started to see food and health differently and I’ve begun to understand that as complicated as the human body is, making it function optimally isn’t a difficult process.

In fact, here’s a secret about dieting that will make many nutrition guru’s cringe: There isn’t one diet solution. Many eating plans work. And those that aren’t successful oftentimes fail because they are based on pseudo-science, over-complicate the process, and wear you down mentally.

The truth about dieting? It can be boiled down to three simple guidelines that can help you eat better and achieve the body you want.  

1. CALORIES ARE (STILL) KING
“Good foods” vs. “bad foods.” It’s one of the oldest nutrition debates. And while we could talk all day about what you should be eating (more on that soon), calories are irrefutably the biggest influence on how much you weigh and how you look. You see, your body is a machine that plays by a simple rule: The law of thermodynamics. I’m no physicist, so I won’t pretend to cover topics in a way that isn’t necessary. Bottom line: If you eat more calories than you burn, you’ll gain weight. If you eat less, you’ll lose weight. This is why one of my favorite pieces of advice is, “You can’t out-exercise a bad diet.” At the end of the day, if you’re over- or under-eating, it’s going to impact how much you weigh. That’s not to say that genetics and hormones don’t play a role in your body composition—they do. Resistance training training also makes a difference, as does the balance of foods you eat. But above everything else, if you’re trying to change your weight, focusing on calories will ensure that good things will happen. I’ve seen it too many times and it’s been replicated repeatedly by science. 

The calorie rule is important for mental freedom that is oftentimes crushed during the dieting process, and why so many people hate the concept of dieting. When calories are the bottom line, any diet can include dessert. I know that people disagree, but if you eat snacks and still keep your calories low enough, you will lose weight. There’s plenty of evidence to support this, and until someone much smarter than me proves the law of thermodynamics wrong, we have no reason to believe otherwise. As such, if you want to change the way you look, tracking your calories is the best place to start. If you do the math, you will see changes. 

THE TRICK: Most people don’t like counting calories. Admittedly, it can be a pain, but that’s why tools like the MyPlate Calorie Tracker make your job easier. When people track, most often they set daily calorie goals. I think that’s a little too rigid. Instead, I recommend creating a weekly calorie goal. This gives you more flexibility on a day-to-day basis, and should actually make hitting your goals easier, which will increase your likelihood for success. For instance, if you want to go out to a restaurant and eat a meal, that doesn’t have to sabotage your dietary goals, or you don’t need to starve yourself for the rest of the day. You just adjust your weekly allowance. Just make sure you don’t confuse this approach with, “I can eat whatever I want and then not eat for two days.” That’s called starvation. We’re focusing on creating an eating plan that is both flexible and sustainable.

2. BE FLEXIBLE
Yes, it’s true that you can eat crap and still lose weight. As I’ve mentioned before, there’s living proof that going on a diet of snack foods can cause you to drop pounds. In fact, a lot of pounds (try 27) and fast (just 10 weeks). But your body is a machine. You can put in bad fuel and still function, but why not use premium all the time, go in for oil checks, and keep the engine working as good as possible? That’s why it’s essential to eat good foods like fruits, vegetables, and lean sources of protein. (meat, fish, poultry for the carnivores, and a variety of hemp, seitan, tempeh, and lentils) Basically, all the natural, “less-processed” foods that are loaded with micronutrients (think vitamins and minerals) that are good for your health. If you eat a good diet, you really don’t need to supplement with much else. 

Some people might call this a Paleo approach. I just call it common sense. Unlike all-or-none diet approaches (I’m not picking on any diets), I have no problem with eating grains, enjoying dairy, or even occasionally snacking on some processed foods (yes, it’s true—I actually like white bread). Here’s the thing about food: Unless you have an allergy (very real for many people), or suffer from severe inflammation (another issue that most people don’t realize), there’s no reason why you can’t eat pretty much anything in your diet. Yes, I said anything. With one very BIG caveat: That “everything” should make up a small portion of the total calories you consume in a day or on a weekly basis. 

This obviously leaves a lot of room for interpretation. But you know what? I’ve seen enough people improve their health on a variety of diets (high carb, low carb, high fat, high protein) to understand that a lot of different variations work. Personally, I follow a higher protein, moderate fat diet. And my carbohydrates are dependent on how active I am during the day. On days when I lift weights, I bump up my carbohydrates significantly (and drop fat). On the day I don’t lift, I drop my carb intake, bump up how much fat I eat, and keep my protein levels almost the same.  

This was done by trial and error—it’s what I’ve found works best for my body. I’m a carnivore. I love chicken, steak, fish, and eggs, so the higher protein diet works for me. Plus, diets that are higher in protein have been shown to be better for your metabolism (protein burns more calories than all other food sources), and it helps you fight against cardiovascular disease, builds muscle, and keeps you fuller for longer periods of time. While some people (mainly bodybuilders) will overestimate how much protein your body needs, I’ve found that consuming a higher percentage of my calories from protein does my body good. 

The reason I like the flexible approach is simple: When you eat this way, you get the best of both worlds. You consume the foods that will keep you lean, provide you with the most energy, and keep you healthy. These foods are the foundation of your diet. But you also have the flexibility to occasionally indulge and eat the foods that you love, even though they might not have any “health” value. They are still calories that will be part of your overall eating goal. 

The hardest part with dieting is that it can be mentally exhausting. But if you have a big treat once every week, or small treats daily, then that frustration doesn’t exist. It’s better socially, mentally, and in my opinion, physically. The key is keeping yourself on track and making sure that your small indulgence isn’t actually a daily binge.  
3. EAT WHEN YOU WANT
I’ll offer you a piece of advice that is something I wish I knew 15 years ago: Eat for YOUR schedule. Lifestyle factors are probably the biggest reason so many diets fail. (that and diets that are ridiculous and require extreme measures like eating 500 calories a day or only living off soup broth). You should never feel forced to fit your life into someone else’s plan. It’s why diets that insist 6 meals per day is the ONLY thing that works, that you can’t eat after 7 p.m., or three protein bars per day are necessary are all a healthy dose of dietary BS. If you follow rules 1 and 2, when you eat—or how often you eat—doesn’t matter. All that does is the total amount you consume and the ratio of proteins-to-fat-to-carbs (and determining the ratio that works best for you). 

Now I say that timing isn’t “that” important because there are times that are beneficial to eat. For instance, eating after your workout is important to helping your body recover from the exercise. But this doesn’t mean you have to eat within 30 minutes or your muscles will go to waste. Instead, just remind yourself to eat and fuel up. You’ll notice a difference.
So what does this mean? IF you follow rules 1 and 2, then…

1) Any number of meals per day can work. I used to love eating 5 to 7 mini snacks per day. And if that works for you then follow that plan. But it’s not the only option. There’s nothing wrong with eating 2 or 3 meals per day if that works better for your schedule and your preferences. (eating bigger meals as opposed to grazing on small snacks)
2) You can eat at any time. Whether you’re a big breakfast eater or prefer your meals late at night, the timing doesn’t matter. Do what makes you happy (assuming you follow rules 1 and 2 and your late night meal doesn’t become a 3,000-calorie binge)
3) Your diet doesn’t have to negatively affect your social life or your family life. 

When you follow these three tips, you’ll find that your diet becomes simpler and better. Food can be your ally, rather than a constant point of frustration. And as you gain a better understanding of your body and what works for you, you can start becoming more detailed in your dietary approach—if you so choose. But until that day comes, keep it simple. Health—much like fitness—should create happiness and longevity and shouldn’t cause stress. This is your life, after all. Enjoy it.

At the end of the day, remind yourself that food and eating should be pleasurable. So find out how much you should be eating, focus on maintaining a good balance of healthy foods, and don’t stress the minor details. You’ll soon find that you can eat your cake, and have the body you want too.  



- Adam Bornstein

Have a question for me or want more health or fitness information? Follow me on: Twitter @BornFitness, Google+, or Facebook
Tags: Bornstein

Read more: http://www.livestrong.com/blog/blog/the-truth-about-dieting/?utm_source=newsletter&utm_medium=email&utm_campaign=12.13.11#ixzz1gQzGrjqv

Monday, November 21, 2011

What I Think


As the year is coming to a close I have been thinking about our community and the accomplishments that we have to date:

AS A POPULATION

As a population the US Hispanic population is the second largest Hispanic population in the world. It ranks second to Mexico. In addition our median age is 27 compared to 37 for the balance of the US population.

HISPANIC TREND AT GROCERY

·      Hispanics make up the second largest consumer group behind non-Hispanic whites. (Last 10 years up 42% vs. 5% for balance).
·      $5.9 Billion of new value was created by Hispanics in grocery categories >>>>> frozen was high among these. The reason: busy Hispanic Professionals are turning to frozen foods as they have less home time.
·       Hispanics resemble the “Nuclear Family” of the 1950’s:
o   Young
o   Similar median age
o   Inclined to live in large, traditional families with lots of participation from grandparents in decisions
·      Hispanics will account for an additional boost in consumer spending as baby boomers go into retirement and they enter the consumer market in mass.

EDUCATION

COLLEGE ENROLLMENT

Hispanics are driving college enrollment. Hispanics see education as their ticket to success.

Poitics 
Hispanics have greatly influenced the election of presidents in the last two elections.

When you look at these numbers, which represent our community and the economic impact we have and could have, why is it that US companies do not do more to court us?

What do you think? I would be interested to know.


Thursday, October 28, 2010

Why Hispanics Use Social Networking Sites

Here is a post I found very informative

 

Wednesday, October 27, 2010

Why U.S. Hispanics Use Social Networking Sites


This article was originally published in Latino Link by Joe Kutchera, and Published by PMP in 2010, and it is reproduced here by permission of the author.


In 2009, The Florida State University Center for Hispanic Marketing Communication and DMS Insights, in collaboration with Captura Group,  collected online national level data about Hispanics’ use of social networking sites.The main motivation of this study was to find out what reasons, attitudes, preferences, and demographics contribute to the time Hispanics spend on social networking sites online. The national online Hispanic sub-sample was composed of almost 541 Hispanics who answered the questionnaire in English and 351 who answered in Spanish.

The dependent variable of this study—that is, the behavior we were attempting to explain—is the number of hours that Hispanics/Latinos reported spending while “visiting social networking sites on an average week.” This specific study included a mix of 80 general attitudes, preferences, and reasons and behaviors relevant to online activities and participation in social networking sites.

We observed that, in general, the more time Latinos spend using the Internet, be it in Spanish or English, the more time they spend on social networking sites. Thus, online familiarity and activity appear to create a propensity for participation in social media online. The key reasons why Hispanics spend time on social networking sites is for messaging, blogging, self-expression, making new friends, and sharing cherished images. The reasons that were least important for using social networking sites included promoting my business, promoting causes, asking questions, answering questions, commenting on people’s activities, telling stories, chatting, and using classifieds.

That messaging and overall self-expression constitute central reasons for Latinos to connect online makes sense. In this and other research, we have found that self-expression is one of the strong motivators of Hispanics generally. Thus, the Internet has become a most important liberating technology that allows repressed social needs to be expressed. Hispanics, in particular, are fond of sharing their experiences.

Other factors strongly associated with time spent on visiting social networking sites included reading magazines in English, being younger, and being concerned about one’s diet. That younger Latinos spend more time on social networking sites is not surprising. What is surprising is that, while age is important, it is not nearly as important as other factors and reasons as more older Hispanics get turned on to social networks online. Reading magazines in English seems to imply that the type of people who are on social networks tend to be generally “print or text” oriented and curious about the world around them. Interestingly, concern about one’s diet may be partially addressed by social networks where Hispanics share issues and information of importance. Perhaps those who are more socially active are also more concerned about their health and appearance, and hence their diet is very important to them. Accordingly, food and fitness advertisers are likely to benefit from being more active and visible in social networks where Latinos share their experiences. Notably, gender was not found to make a difference in this analysis.

Marketers and service providers can capitalize on research like this by understanding that, by facilitating messaging and self-expression online, they are likely to attract the interest of Latinos. There are few reasons that are most important for attracting Hispanics to social networks online, and this research should serve as a step in that direction. Advertisers should consider embedding and linking to social networks where Hispanics participate to facilitate interaction and self-expression. Merchant websites should also consider the importance that Latinos assign to self-expression and sociability and facilitate these activities on their sites. As a corollary, I should emphasize that it seems like the age of corporate and organizational censoring is being replaced by an age of openness.